Privacy Policy

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

• Account means a unique account created for You to access our Service.
• Company refers to Appcension (Pty) Ltd trading as Sirat Systems, Musgrave, Durban.
• Country refers to South Africa.
• Personal Data is any information that relates to an identified or identifiable individual.
• Service refers to the Website.
• Website refers to Sirat Systems, accessible from www.siratsystems.co.za

Types of Data Collected

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. This may include:

• Email address
• First name and last name
• Phone number
• Usage Data

Usage Data is collected automatically when using the Service. This may include information such as Your Device's Internet Protocol address (IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including to monitor the usage of our Service.
• To manage Your Account and registration as a user of the Service.
• To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication.
• To provide You with news, special offers and general information about other goods, services and events.
• To manage Your requests to Us.

This section covers the information we receive from Google when a business using our online store software connects its Google account in its store admin (Settings, then Integrations). Sirat Systems' use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

What we access

• Google Ads: the campaigns, budgets, keywords, search terms, conversion settings and results of the Google Ads account you connect, and the ability to change that account's campaigns.
• Google Data Manager: sending your store's own sales and enquiries to your Google Ads account as conversions. A customer's email, phone number and name are scrambled (SHA-256 hashed) before they leave your store.
• Google Merchant Center: sending your store's product details (name, description, price, stock and photos) to your Merchant Center account, and reading back whether Google approved each product.
• The email address of the Google account you connected, so your store admin can show which account is linked.

How we use it

• Only to provide the features you see in your store admin: showing your advertising results, finding wasted spend and broken tracking, making the campaign changes you approve or have asked us to manage, reporting your sales to Google Ads, and keeping your product listings up to date.
• We never sell it, never use it for advertising, and never use it to build or train general artificial intelligence or machine-learning models.
• Some written recommendations are drafted by an AI model (Anthropic's Claude). It receives a summary of your account's results only to write that recommendation, under terms that do not allow the data to be used for training.

Who sees it

• We share Google user data only with the service providers that run our software for us (Cloudflare, which hosts and stores it, and Anthropic, as above), when you ask us to, or when the law requires it.
• Our staff look at it only to run your campaigns or listings as you asked, to help you when you contact us, for security, or when the law requires it.

How we protect, keep and delete it

• It is stored with Cloudflare and always sent over encrypted connections. The access Google gives us is encrypted with a key that is kept apart from the data.
• You can disconnect at any time in your store admin (Settings, then Integrations). We delete the stored Google access straight away and stop using it. You can also remove our access in your Google account at myaccount.google.com/permissions.
• To have the rest of the Google data we hold for your store deleted, email info@siratsystems.co.za. We delete it within 30 days.

If you have any questions about this Privacy Policy, You can contact us:

• By email: info@siratsystems.co.za
• By visiting our website: siratsystems.co.za