Industries · Automotive
Car dealership websites and systems for Durban dealers and fitment centres
A vehicle enquiry has to reach a salesperson while the buyer is still comparing, because the next dealer is one tap away.
01Proof
Already live
Sites and systems we run for businesses in this sector.
changandurban.co.za
Changan Durban
Dealership site for Changan in Durban: sedans, SUVs and EVs.
Case study
Dealership site for Changan in Durban: a page per model with specs and a finance calculator, finance enquiries and test-drive bookings, built for the phone first, with a browser animation for launches.
yanksnewlands.co.za
Yanks Newlands
Tyre and fitment centre in Newlands, Durban.
Live site
Site for a tyre and fitment centre in Newlands, Durban.
yanks.co.za
Yanks Isipingo
Tyre and fitment centre in Isipingo, Durban.
Live site
Site for a tyre and fitment centre in Isipingo, Durban.
A normal week
Car buyers do most of their deciding on a phone before they visit. They compare models, work out a rough monthly figure and look at a few dealers, then book a test drive at one of them. The dealer who answers fast and makes booking easy usually gets the visit.
Fitment centres get a different search. Someone with a flat tyre wants to know you're open and close by, right now. A slow site or a wrong phone number sends them to the next centre on the map.
Where dealers get stuck is behind the site. Leads end up spread across inboxes and a spreadsheet of test drives, with no way to see which campaign brought which buyer. That's usually fixed with a small system rather than a large dealer platform.
02Problems we hear
What goes wrong
- A buyer likes a model on our site but can't see what it would cost a month.
- Test-drive requests come in by email and nobody confirms them the same day.
- Leads from the website, Facebook and walk-ins sit in different places.
- A new model launched and our site took two weeks to show it.
- Google shows our old hours, so customers arrive after we've closed.
- We pay for ads and can't tell which ones sold a car.
- The site is slow on a phone, and that's where every buyer is looking.
03Build
What we'd set up
Model and stock pages
A page per model or vehicle with specs and photos, built for the phone first. Your team adds and removes vehicles from the admin.
Websites →Finance and test-drive requests
A finance calculator for a rough monthly figure, with finance enquiries and test-drive bookings sent straight to the showroom.
Websites →Campaigns you can measure
Pages for launches and specials, with every enquiry tracked to the ad, call or WhatsApp that brought it. Ads management is R2 500 a month, whatever your ad spend.
Google Ads →Branch pages for local search
A page per branch with hours and directions that match your Google listing. Our SEO for business websites is R950 a month.
SEO →One list of leads
A small system that puts every lead in one place, showing who is handling it and when they last followed up. It sits beside your manufacturer's dealer system rather than replacing it.
Web apps & systems →04AI
Tasks AI can take over
- Drafting replies to enquiries that arrive after hours, with the model's details and a booking link. A salesperson reads and sends them first thing in the morning.
- Sorting new leads by model and by finance or cash, and flagging any nobody has called back within a set time. The sales manager decides who picks them up.
- Writing first-draft vehicle descriptions from the spec sheet. Someone checks the specs and the price before the page goes live.
- Building a reminder list for fitment customers who may be due for a rotation, from their job history. Staff approve the list before any message goes out.
05Steps
From first call to launch
A 20-minute call
We talk through your range, your branches and where leads go today. A fixed quote follows within two working days.
Decide where each lead goes
Before anything is built, we agree who gets finance enquiries and who confirms test drives. For fitment centres, it's who answers the booking line.
Test it from your own phone
Working pages go up on a private link from week one. Send an enquiry from your phone and check it reaches the right person.
Keep stock current
New models and specials go up from the admin once you're live. If something breaks, you'll hear back by the next working day.
Questions
What people ask on the first call
If yours isn't here, WhatsApp it and you'll have an answer within one working day.
A dealership with model pages and enquiry forms usually fits our Business site, from R12 000 with a R1 500 yearly subscription. If you run ads and want every lead traced to its source, the Enquiries and ads site starts at R25 000, with a R3 000 yearly subscription. A single fitment centre may only need a Profile site, from R5 000.
We don't sell a ready-made dealer management system. We build custom systems for the parts dealers struggle with, such as lead tracking and test-drive scheduling, and if your manufacturer requires its own system, ours sits beside it. Custom work is a fixed price, from R50 000 for a simple system.
Yes, for R2 500 a month, whatever your ad spend. You pay Google directly, and the account stays in your name. For local services we suggest at least R5 000 a month in ad spend.
Yes. Each branch gets its own page with its own hours and phone number, and its enquiries go to that branch. That also helps each branch show up for searches in its own suburb, though no one can promise a ranking.
The domain is registered in your name, and your content and data can be exported any time. We keep the platform and code, licensed while you're subscribed. If you leave, on 30 days' notice, you get a static copy of the site's pages that any host can serve.
Prices and finance figures
A finance calculator gives an estimate, and the page should say so and show what it assumed, such as the deposit and the term. Keep advertised prices current, because a buyer who drives in for a price you no longer honour won't buy and may complain. Your team can change a price from the admin as soon as it changes on the floor.
Tell us what you need
Answer a few questions and the estimate shows on screen. The fixed quote follows within two working days of a short call.