[ Case file — /04 ]
Back to portfolioCell Trader
Cellphone retail · Founded 2013, Durban
- Client
- Cell Trader
- Industry
- Ecommerce
- Stack
- Next.js · Cloudflare's global edge · Custom backend · Migrating to Sirat ecommerce platform
- Live URL
- celltrader.co.za
/01
The brief
A Durban cellphone retailer with a decade of bricks-and-mortar reputation needed an online presence that matched the trust they'd built in person — not a templated Shopify store, not a freelance scrap-job, and not something that would slow down on Black Friday.
/02
What we built
A custom ecommerce store with multi-condition product listings (new and pre-owned), secure checkout, stock management, and a back office their team could actually run. Designed to complement the marketplace footprint they already had — the site is the canonical home of the brand without competing with the listings they run on South Africa's major online marketplaces.
/03
The result
A retail business with a strong customer reputation and a real online storefront that earns its keep alongside the physical store and marketplace listings. They're now migrating onto our custom ecommerce platform — joining Victoria Packaging and other South African retailers on the same stack.
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